Why Yahoo's big app push wasn't enough to save it

Jul 28 2016 by Mashable

 

Throughout her tenure as CEO, Marissa Mayer insisted that Yahoo would be able to win by playing to its strengths. By focusing on a few of its “core” areas, like email and news, the thinking went, Yahoo would be able recast its mobile business and make its long-awaited turnaround. 

That dream is now dead. Yahoo announced its sale to Verizon earlier this week. As part of the deal, Verizon gets Yahoo's media properties, advertising products and, yes, all the mobile apps the...

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