Casper is opening a storefront designed specifically for sleepy New Yorkers in need of a nap.
In The Dreamery, you can reserve nooks for 45 minutes at a time, at a cost of $25 per session. These nooks are basically giant wooden “O”s with curtains and soundproofed backing, and of course they’re stocked with Casper beds.
It’s easy to dismiss or giggle about a nap store, but it seems a lot less funny when it’s a warm afternoon and you’re having trouble keeping your eyes open at...