Ever since Google’s instant article format, Accelerated Mobile Pages (AMP) launched in 2016, the company has stridently pushed back on the idea that it was a Google-specific project. Instead, executives said that it was a part of the open web, with open-source contributions both from Google employees and non-Googlers, and that it is utilized not just by Google search, but also Bing, eBay, and others.
That message didn’t really resonate with the web community, which has largely...