Apple ad focuses on iPhone’s most marketable feature — privacy

Mar 14 2019 by TechCrunch

 

Apple is airing a new ad spot focused on privacy today in primetime. The spot is visually cued, with no dialog and a simple tagline: Privacy. That’s iPhone.

In a series of humorous vignettes, the message is driven home that sometimes you just want a little privacy. The spot has only one line of text otherwise, and it’s in keeping with Apple’s messaging on privacy over the long and short term. “If privacy matters in your life, it should matter to the phone your life is on.”

The...

Continue Reading Apple ad focuses on iPhone’s most marketable feature — privacy