Apple's new privacy ad is one big subtweet

Mar 14 2019 by Mashable

 

Apple, not known for being shy about its willingness to do a bit of trolling at the expense of competitors, has a new privacy ad campaign that's basically one big subtweet.

The ad, Apple's first television spot to tackle the subject of privacy directly, opens with a shot of the iPhone and the words "privacy matters," before delving into a montage of basic actions people take to protect their day-to-day privacy that have nothing to do with Apple or its products. 

The tone of the ad,...

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