NYXL

Mar 23 2019 by Behance.net

 

NYXL is the first eSports team to call New York home. As one of the contenders in the new city-based Overwatch League, our challenge in branding the new team was to be unmistakably New York while being true to the diverse and devoted Overwatch fanbase, which has reached 35 million players worldwide. We found inspiration in a shared spirit of heroic optimism, something essential to New York and Overwatch, a game built on inclusivity and empowerment. The idea of working together and...
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