Everlane’s founder vowed to remove all new plastic from the brand’s supply chain by 2021. Now he has to figure out how.

Apr 15 2019 by Fast Company

 

Upstart clothing brand Everlane has a knack for upending—and resetting—fashion-industry norms. Can its effort to wean itself off virgin plastic help move an industry that’s drowning in carbon-intensive synthetics?

The Everlane Sustainability Committee gathers in San Francisco on a bright Thursday morning for its weekly meeting. Three dozen staffers take seats around a white conference table in the middle of the company’s open-plan headquarters. Dressed in a white T-shirt,...

Continue Reading Everlane’s founder vowed to remove all new plastic from the brand’s supply chain by 2021. Now he has to figure out how.