Spotify is taking the next big step in terms of building out its podcast business: it’s now offering the ability for advertisers to target listeners based on what types of podcasts they’re streaming. The company says brands will be able to reach Spotify Free listeners who stream from specific podcast categories, including Comedy, Lifestyle & Health, and Business & Technology.

This option is being launched across 10 global markets, including the U.S., Canada, Mexico, Brazil, UK, France,...

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