Get ready to see a lot of new augmented reality effects in Instagram.

The photo-sharing app is now prominently featuring user-generated AR selfie filters in a move that seems like a direct challenge to Snapchat's Lenses. 

Instagram has been testing its AR creation software, called Spark AR Studio, for some time, but now it's making it more widely available. And, to mark the occasion, it's showing off users' creations in the app. 

You can check them out from the Instagram camera by...

Continue Reading Instagram now lets anyone make their own AR effects