Huron founder and CEO Matt Mullenax is hoping to build a big business around body wash.

“For us, the broader mission is A+ personal care for guys everywhere — not just guys in New York or guys in the Bay Area or guys in Los Angeles,” he said.

The startup has raised $1 million in seed funding from RXBAR founders Peter Rahal and Jared Smith, CXT Investments, and Lean Luxe founder M. Paul Munford.

Mullenax told me he became interested in this market after working as a finance and...

Continue Reading Men’s personal care startup Huron raises $1M