Microsoft enhances customer data platform as pandemic drives need for personalization

Oct 1 2020 by TechCrunch

 

When Microsoft introduced its customer data platform last February the focus was on simply connecting silos of data to help customers get the data into the system, but as the pandemic has taken hold this year, customers need deeper insight into their customers and Microsoft has made some enhancements to the platform today.

James Phillips, president of Microsoft business applications says the goal of the platform is about understanding customers at a deeper level. “From that depth of...

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