The UFC is getting into business with one of the world’s leading online retailers.
Friday, the promotion announced a new multiyear partnership with Zappos, a Las Vegas-based company owned by Amazon that is known primarily for its shoe sales. Zappos will become the UFC’s exclusive wholesale manufacturer and distributor of UFC merchandise, according to a news release.
Officially licensed UFC merchandise will be available at Zappos.com starting Monday. Zappos will create UFC-branded fan...