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Share Bad press around founder Mike Lindell may ultimately boost business for MyPillow, analysts say

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Bad press around founder Mike Lindell may ultimately boost business for MyPillow, analysts say

Apr 11 2021 by Business Insider

Former President Donald Trump shakes hands with Mike Lindell (L), founder of My Pillow, during a Made in America event.

SAUL LOEB/AFP via Getty Images

Mike Lindell expects MyPillow to lose around $65 million this year after retailers severed ties. But marketing experts say the company might actually be able to capitalize off the bad press. See more stories on Insider's business page.

In the space of just a few months, MyPillow CEO Mike Lindell has been blocked from Twitter, sued by...

Continue Reading Bad press around founder Mike Lindell may ultimately boost business for MyPillow, analysts say