The card apparently hit 500,000 ESPN+ buys in the US alone, a solid bounce back after UFC 262 reportedly pulled in just 300,000.
Things have to be going pretty well for the UFC in 2021 when a 600,000 buy PPV clocks in as just the 4th highest selling card of the year to date. That’s the number quoted in the Sports Business Journal, who estimate that the UFC 263 fight card...