She has 8M followers and earns 7 figures a year: How Twitch gamer Pokimane approaches the business of streaming

Oct 21 2021 by Fast Company

 

Imane Anys–aka Pokimane–is the seventh most popular streamer on Twitch. “You could stream 24 hours a day,” she says.

You can’t call yourself a gamer today if you aren’t on the Amazon-owned Twitch. The 10-year-old platform, which features live feeds of hosts playing games for hours on end while enabling real-time chats with fans, has created a whole new class of talent: the streamer. Some 16% of all U.S. adults follow streamers on Twitch, according to Forrester. As Amazon notes,...

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