Rebranding the White Sox

Jan 27 2022 by South Side Sox

 

After 31 years of the current logo, let’s give the logo a facelift.

From the dropping of their initial White Stockings moniker in 1904, just four years after the franchise’s founding, the White Sox have never been shy about rebranding.

So why has a team that has featured no less than 19 separate primary logos in its history been anchored down with the same logo now going on 31 years?

Don’t get me wrong — the current logo is an absolute classic. The old English “SOX” logo...

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