After 31 years of the current logo, let’s give the logo a facelift.
From the dropping of their initial White Stockings moniker in 1904, just four years after the franchise’s founding, the White Sox have never been shy about rebranding.
So why has a team that has featured no less than 19 separate primary logos in its history been anchored down with the same logo now going on 31 years?
Don’t get me wrong — the current logo is an absolute classic. The old English “SOX” logo...