LOS ANGELES — YouTube is looking to make its on-demand generation of viewers into a generation with demands. The best way to do that, it recently found: through the most popular creators, whose fans actively seek them out for 2016 election information, believe it or not.

In the past year, YouTube has stepped up efforts to get viewers and creators more engaged with the election. It's livestreamed debates, sent YouTubers to make videos at conventions, created election-themed sets and most...

Continue Reading Voters are using YouTube for election news in ways you wouldn't expect