Your favorite YouTubers, Instagram stars, and internet aficionados are gathering in one place this month. To do what, you ask? Let us break it down for you.

Before the media and technology calendar has even reached its halfway point, the year has typically already seen its fair share of can’t-miss events, such as the Consumer Electronics Show, SXSW, and Cannes Lion. And seeking to become a larger industry player in 2017? VidCon.

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