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Why Hello Alfred Is Focused More On Its Workers And Less On Algorithms

Oct 23 2017 by Fast Company

On this episode of The Bottom Line podcast, CEO Marcela Sapone lays out her vision for turning service jobs into good jobs.

When Hello Alfred launched a few years ago, many naturally assumed that the service was exploitive, with the company’s “home managers” tackling household chores and running errands for folks while earning meager pay and no benefits. This, after all, is how most of the “gig economy” functions.

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