Walmart is working with Eko to create interactive content

Oct 11 2018 by TechCrunch

 

Walmart and Eko announced a partnership this morning to create a joint venture for interactive content called W*E Interactive Ventures.

The best example of the interactivity that Eko enables is probably “That Moment When,” a comedy web series that the startup created last year in partnership with Sony. In a series of short videos, you take on the role of Jill, a young-ish woman struggling to get her life together — the viewer decides what Jill says and also plays mini-games to help...

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