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Used effectively, the novelty effect can help you (or your product, or your company) become more successful.
Here’s a list of words. Read it quickly, then close your eyes, count to 10, and then try to remember as many of the words as you can.
Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims.
Many companies’ net-zero and decarbonization plans are often more about greenwashing than real progress. Keurig Dr Pepper, for instance, recently claimed a 12% reduction in supply chain emissions for 2023. However, an independent analysis of its numbers found that those emissions actually increased by at least 14%. Delta Airlines once claimed to be “the world’s first carbon-neutral airline,” yet a lawsuit...
Workers at Pittsburgh-area Eos Energy join the United Steelworkers.
Workers at a Pittsburgh-area battery storage plant voted 88 to 39 last Thursday to be represented by the United Steelworkers union, in an effort to improve “green” jobs they said were dangerous and inflexible.
Shaquille O’Neal’s fast casual chain, Big Chicken, is leading the charge on making ordering at the kiosk a lot more entertaining.
If you go to Shaquille O’Neal’s fast casual chain, Big Chicken, and order on one of the restaurant’s kiosks, Shaq will tell you a secret.
That’s because the home-cooking-inspired chain is launching a new branding experience at its in-store kiosks that features a sneaky gif of Shaq who guides you, the user, to three combo meals that aren’t available...
Ted Sarandos and Greg Peters share duties as CEO—a job that Sarandos previously shared with Netflix founder Reed Hastings. Not every company can pull it off, but it’s been great for Netflix’s bottom line.
In January 2023, Reed Hastings stepped down from his job as co-CEO of Netflix. It was a title he’d been sharing for about three years with Ted Sarandos. In announcing his move to become the company’s executive chairman, Hastings made clear that Sarandos would remain in place, but...
Strategic planning has the potential to be one of the activities that has the most impact on an organization. However, this potential is often squandered due to a lack of genuine engagement and an overreliance on outdated methods.
Repeating the same action over and over expecting a different outcome– that’s the definition of insanity. Still, when it comes to strategic planning many companies simply open last year’s slide deck, change the date, and proceed as if the formulaic exercise...
Issa Rae creates content (‘Insecure,’ ‘Sweet Life: Los Angeles’) and companies (Hoorae, Ensemble, and more) that fill a void.
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival.
Lina Khan, chair of the Federal Trade Commission, draws both fire and praise for her view that the harms induced by antitrust behavior can go beyond consumer prices.
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival.
Makeup artist Pat McGrath shares her formulas directly with consumers, while making runway magic for Valentino, Maison Margiela, and more.
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival.
Satya Nadella led the tech giant into pole position in the AI race. The secret to his success: starting early.
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival.
Sara Nelson, president of the Association of Flight Attendants, has galvanized a wider labor movement.
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival.
Ryan Reynolds broke marketing barriers with ‘Deadpool,’ Aviation Gin, and more. Now, via Maximum Effort and MNTN, he’s having an even bigger impact on the advertising industry.
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival.
From ‘Hamilton’ to his upcoming concept album ‘Warriors,’ Lin-Manuel Miranda keeps finding new ways to reach audiences.
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival.
The Spanish-born chef’s World Central Kitchen nonprofit has changed the way food aid reaches people in crisis.
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival.
Doudna codeveloped the revolutionary gene-editing technology known as CRISPR-Cas9. Now it’s leading to cures to some of the world’s most intractable diseases.
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival.
Here’s how Ted Sarandos transformed Netflix into the world’s first and only truly global entertainment platform.
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival.
A new branding system by Cotton Design for Cornell Tech’s art organization uses a single shape.
Behind the design of almost every typeface is an effort to balance curves with hard edges. But a new typeface from the agency Cotton Design uses just one shape—the backslash—to form every single letter in the alphabet, and somehow it makes perfect sense.
The font, called Type, is part of a larger branding system created by Cotton Design for Backslash, an organization at Cornell University’s...
Unilever is testing whether unsold flowers in the UK could be used for product fragrances.
At Bridge Farm Group in England’s Lincolnshire County, rows and rows of roses, petunias, and marigolds fill the company’s 60-acre glasshouse. About 90 million such plants will make their way to retailers across the UK—but not all of them will be sold. Now, researchers are figuring out how to turn the flowers that would otherwise go to waste into product fragrances, through a partnership between...
In her new book, Molly Fletcher, known as the ‘female Jerry Maguire,’ breaks down how drive and a sense of purpose can help workers stay motivated and avoid burnout.
People assume that drive depletes energy. They believe that level of intensity, focus and daily effort leads to burnout.