4 ways to leverage ROAS to triple lead generation

Xiaoyun TU Contributor Share on Twitter Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions.

Businesses that don’t invest in their future may not have a future to look forward to.

Whether you’re investing in your human resources or in critical tech, some outlay in the...

Ohtani could be sidelined for season as pitcher

Two-way star Shohei Ohtani won't pitch Friday for the Los Angeles Angels because of a sore right arm that could sideline him as a pitcher for the rest of the season.

Helen Mirren finds a side door into Harry Potter with a new game show

Photo by Jacopo Raule/Getty Images

Dame Helen Mirren is a wizard, reader. Or a witch. Or maybe a concerned Muggle? The details don’t really matter; either way, the Oscar award-winning actress is hosting a new Harry Potter quiz show later this year to celebrate the 20th anniversary of the film series. Harry Potter: Hogwarts Tournament of Houses will be simultaneously broadcast on Cartoon Network and TBS, with plans to eventually stream on HBO Max as well, WarnerMedia announced...

Why smartwatch-measured blood pressure still isn’t ‘ready for primetime’

A traditional blood pressure meter lies on a doctor’s desk. | Photo by Adam Berry/Getty Images

Cardiologists are looking forward to the future of blood pressure tech — but the field still needs to catch up

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The updated Lelo Ina Wave 2 is the best that rabbit vibrators have to offer

The rabbit vibrator has become so iconic that it's practically synonymous with sex toys. From Sex and the City to Fleabag, pop culture hypes up this bunny-eared dual stimulator to be the most earth-shattering of pleasure devices that (to quote Fleabag), "doesn't stop until you've cum."

In reality, though, rabbit-style vibrators kinda suck if you ask me. They are the single most overrated category of sex toys, with some of the least beginner-friendly and least consistent designs that folks...

What we found inside AT&T's top secret warehouse

Somewhere in New Jersey sits AT&T's top secret network disaster recovery warehouse.

We were lucky enough to get a sneak peak at the incredible technology housed there. Check out what they let us see.

How to save videos on Snapchat

If you've taken a video on Snapchat and you want to save it to your camera roll, don't fear, it's a super easy process.

Saving a video on Snapchat is very straightforward. You can choose whether to save it to "Memories" which is Snapchat's own camera roll and where it pulls those pesky daily flashbacks from or to both Snapchat's "Memories" and your phone's camera roll.

If you're looking to save a video sent to you on Snapchat, it's a little more complicated...and a little creepier. Maybe...

Petcube Bites 2 Lite is a budget-friendly treat tosser that keeps an eye on your pet

Treat-flinging pet cameras have an obvious appeal on the human side of things. It's a way to keep an eye on our pets — and potentially keep them company — when we have to leave them home alone.

But there's another deciding factor regarding whether your home could benefit from a fancy interactive pet camera: Will your pet give a shit about it?

Mid-pandemic is a great time to figure that out. After a year (or two? IDK what time is) of avoiding public outings, pets who had the privilege of...

Twitter Super Follows has generated only around $6K+ in its first two weeks

Twitter’s creator platform Super Follows is off to an inauspicious start, having contributed to somewhere around $6,000 in U.S. iOS revenue in the first two weeks the feature has been live, according to app intelligence data provided by Sensor Tower. And it’s made only around $600 or so in Canada. A small portion of that revenue may be attributed to Ticketed Spaces, Twitter’s other in-app purchase offered in the U.S. — but there’s no way for this portion to be calculated by an...

Mirantis launches cloud-native data center-as-a-service software

Mirantis has been around the block, starting way back as an OpenStack startup, but a few years ago the company began to embrace cloud-native development technologies like containers, microservices and Kubernetes. Today, it announced Mirantis Flow, a fully managed open source set of services designed to help companies manage a cloud-native data center environment, whether your infrastructure lives on-prem or in a public cloud.

“We’re about delivering to customers an open source-based...

A Woman Told Her Parents She Was A Stripper Via PowerPoint, And It Started Conversation About Familial Support

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Instagram boss says social media is like cars: People are going to die

Adam Mosseri isn't doing Facebook any favors.

The head of Instagram was interviewed on the Recode Media podcast this week following a damning series of articles in the Wall Street Journal based on leaked internal Facebook documents. In the interview with host Peter Kafka, Mosseri attempted to defend the negative effects his platform has on its users by comparing social media to cars. The gist of his argument? Some people are just going to get run over, and that's the price we all pay.

"We...

Marvel at this dystopian Burning Man drone light show

Hundreds of drones flocked together in Black Rock Desert in Nevada to create works of art above Burning Man. The installation is the work of Amsterdam-based Studio Drift.

Portland State’s coach will buy you all the beer you can drink if you watch his team play

Photo by Wesley Hitt/Getty Images

It’s the deal of the century.

In what might be the greatest bargain in sports history, Portland State head coach Bruce Barnum is offering to buy anyone who come to his team’s home opener as much beer as they can drink. It’s either the greatest idea in sports history, or a guaranteed way to bankrupt a coach.

Appearing on local radio in Portland, Barnum knows that it’s a tough sell for local residents to come to a Portland State game over...

Derek Chauvin Could Get His Conviction Reversed Because of This Cop’s Case

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Former Minneapolis police officer Mohamed Noor was supposed to spend 12 and a half years in prison after he shot and killed an unarmed Australian woman who’d called 911 to report what she suspected to be a sexual assault. 

But the Minnesota Supreme Court just reversed his murder conviction, the first in the state for a police officer—and the decision could end up overturning a murder change against another infamous...

Microsoft Office 2021 will be available on October 5th

Igor Bonifacic Contributor Igor Bonifacic is a contributing writer at Engadget. More posts by this contributor Apple has reportedly appointed wearable chief Kevin Lynch to lead its car division Elon Musk warns the Tesla Roadster might not ship until at least 2023

Microsoft will release Office 2021, the next consumer version of its productivity suite, on October 5th. That’s the same day the company will launch Windows 11. Much like...

How Dramatically Different 43 Celebrities Looked When They Were Exactly 21 Compared With Now

Because Helen Mirren has been the coolest celebrity since, like, forever.

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25 Products That Reviewers Say Deserve More Than 5 Stars

Including Bluetooth earbuds under $25, a BP wash to get rid of buttne, and a lash serum that'll make you look like you're wearing extensions.

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Nico Tortorella Put Their Polyamorous Relationship On Hold While They Try To Have A Baby With Their Spouse

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Sharks' Kane thinks he'll be cleared by NHL

Sharks forward Evander Kane thinks the NHL will clear him after his estranged wife accused him of betting on NHL games.