“Conversational marketing” is a phrase that I hear a lot, but when the team at AdLingo uses it, they mean something specific — namely, bringing chatbots and other conversational assistants into online advertising.
The startup is part of Google’s Area 120, and co-founder and general manager Vic Fatnani said he’s worked on advertising at Google for more than a decade.
“One of the things we saw happening was this paradigm shift with users and consumers going towards more of a...