A look at the risk Bell is taking and what it’s likely to cost him.

I wonder what Richard Thaler thinks of the Le’Veon Bell saga. Thaler is known as the founder of Behavioral Economics, which is essentially the study of why human beings don’t make rational financial decisions. Cognitive limits, bias and emotion all cloud our ability to behave as mathematics tell us we should. The multi-year Le’Veon Bell drama would be a great case study for the academically curious.

Ever since...

Continue Reading Running the numbers on Le’Veon Bell’s decision not to play in 2018