Dec 13 2018 by Business Insider
 
Gucci nearly doubled its sales in 2018 — and consumers under 35 accounted for 55% of those sales.
Gucci's creative director, Alessandro Michele, led the brand in a
millennial and
teen-friendly direction by showcasing
pop culture references and fresh designs.
Celebrities like
Lil Pump and
Kylie Jenner have further popularized the brand through
Instagram and music.
The resurgence of 90s
fashion trends has made
logos like Gucci's popular among younger consumers who saw the styles growing up...
Continue Reading Millennials and teens are making Gucci cool again — here's how the brand nearly doubled its sales in 2018