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Slack’s new logo ditches the beloved plaid hashtag

Jan 16 2019 by Fast Company

“It’s a new brand coming into maturity now. If they were ever going to change…it was the now or never moment,” says designer Michael Bierut.

Slack, the beyond-successful work collaboration platform, has launched a new, buttoned-up brand in anticipation of its 2019 IPO. The new work, led by Pentagram, kills off the company’s longstanding hashtag logo. The playful plaid is gone, too.

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Continue Reading Slack’s new logo ditches the beloved plaid hashtag