With over 1 billion users and growing, Instagram has emerged as an unexpected player in the art world, bypassing traditional gatekeepers such as galleries and auction houses to connect artists and collectors, one “like” at a time.

Given that the popular social media platform was built to be a visually driven medium, it lends itself naturally to the showcase of artworks. “You can literally skip the galleries,” says Gabriel Dufourcq, a 36-year-old visual artist whose works have been...

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