Spotify now allows advertisers to specifically target podcast listeners

Jun 17 2019 by The Verge

 

Spotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could mainly target Spotify’s free-tier listeners by the music they enjoy — by genre or playlist — they can now target based on the category of podcast they consume, which is likely going to be much more specific and fruitful for the advertisers. Today’s news is likely only the start of how Spotify plans to eventually...

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