Etsy is acquiring Reverb, a new and used music gear marketplace

Jul 22 2019 by The Verge

 
Photo by Neil Godwin/Guitarist Magazine via Getty Images

Etsy, the e-commerce platform for handmade goods, is acquiring music gear marketplace Reverb for $275 million in cash. The site, which sells new, used, and vintage musical instruments and accessories, will continue to operate as a standalone business.

The two companies have a natural connection to each other, with Etsy CEO Josh Silverman describing Reverb “as the ‘Etsy’ of musical instruments.” Reverb CEO David Kalt...

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