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“When you think about this company, it started in color and was always known for color,” says Laurie Pressman, VP of the Pantone Color Institute.
Time moves fast. It’s been almost 20 years now since Apple turned away from building colorful computers, and embraced the minimalist white, black, and gray look. Through the mid-aughts, we still had occasional pops of color from the iPod mini line and the short-lived iPhone 5c, but the Apple of the 2000s and 2010s has largely been defined by...