20 years ago, the dot-coms took over the Super Bowl

Jan 20 2020 by Fast Company

 

Pets.com, Hotjobs.com, and OurBeginning.com were just a few of the 17 websites that took over the big game ads in 2000.

Of all the dot-com brand commercials in the 2000 Super Bowl, Etrade’s was the best. Others were funny, yeah (I mean, “Cat Herders,” amirite?), but Etrade’s dancing monkey was a living embodiment of what we were seeing at that very moment, right in front of our eyes. Brands were taking millions of dollars, putting it in a pile, dousing it with gasoline, and paying...

Continue Reading 20 years ago, the dot-coms took over the Super Bowl