Data-driven music festival campaign

Jul 11 2020 by Behance.net

 

When going to a music festival, people make many preparations to plan their days ahead as much as possible. But when the festival is on an island, some factors cannot be controllable and have immense effects on people's experiences. Weather is one of those factors. Into The Great Wide Open (ITGWO) is an annual three-day music festival that takes place in Vlieland, the Netherlands. ITGWO started in 2009 with the ambition to drive change in festival production by means of sustainability. The...
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