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The man who invented college spam—and created a monster

Oct 1 2020 by Fast Company

Bill Royall was a humble direct mail marketer until he hit upon a novel idea. Royall made himself a millionaire—and transformed higher education in the process. Author Jeffrey Selingo explores the dark side of the admissions-industrial complex.

The glossy college brochure has become a rite of passage for many Americans. Parents groan as leaflits fill boxes in bedrooms and cover kitchen tables. Teenagers marvel at the attention from admissions departments in far-flung locales.

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