10 lessons from CEOs on how to manage corporate reputation in a new era of activism

Nov 24 2020 by Fast Company

 

When employees are pushing companies as hard as outside activists, and a CEO’s reputation is directly tied to his company, these lessons offer help toward building and maintaining good public perception.

A changing landscape of social, political, and business dynamics is creating a new set of challenges for CEOs. Corporations and their hard-won reputations now have as much to gain as they have to lose from sudden changes in perception. To gain a deeper understanding of the challenges and...

Continue Reading 10 lessons from CEOs on how to manage corporate reputation in a new era of activism