Google reportedly ran secret ‘Project Bernanke’ that boosted its own ad-buying system over competitors

Apr 11 2021 by The Verge

 
Illustration by Alex Castro / The Verge

Google reportedly ran a secret project called “Project Bernanke” that relied on bidding data collected from advertisers using its ad exchange to benefit the company’s own ad system, The Wall Street Journal reported. First discovered by newswire service MLex, the name of the project was visible in an improperly unredacted document Google had filed as part of an antitrust lawsuit in Texas.

A federal judge has since let Google refile the...

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