Jackson Gibbs / The Verge

Eli Betchik has always had a stomach of steel, but it wasn’t until they went to art school that they realized it could make them famous.

“I was perfectly willing to eat random things for the entertainment of my friends. I would take a ketchup packet from the diner and suck it up or eat an entire block of Parmesan cheese,” remembers Betchik, now 23, who makes and sells jewelry from their basement in Ohio. “The more I did that, the more I started...

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