It's all about you: The founder who's the face of their brand is more likely to succeed in 2023

Dec 7 2022 by Business Insider

 

Tyler Le/Insider

Many small-business owners rely on social-media marketing for growth and customer acquisition. But saturated platforms make being "the face of your brand" as a founder a newly important tactic. Here's how three founders booking more than $1 million in annual revenue using that method.

Americans love a successful founder: They embody everything we hold dear about "the American dream" — that with a little grit and perseverance, anyone can build a million-dollar company. 

Lisa...

Continue Reading It's all about you: The founder who's the face of their brand is more likely to succeed in 2023