Please Know That Viva Magenta, Official Color of 2023, Is Red, Not Pink

Dec 7 2022 by The Daily Beast

 
Illustration by Elizabeth Brockway/The Daily Beast

Laurie Pressman, the vice president of the Pantone Color Institute, is adamant that Viva Magenta, the company’s selection for the 2023 Color of the Year, is not pink. “I can understand on screen how it could appear pink, but it’s a warm and cool red,” Pressman told The Daily Beast. “But it’s not a red that’s aggressive, it’s a red that’s assertive. It’s a red that’s playfully disruptive.”

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