Snapchat’s big new augmented reality feature is letting creators make money

Dec 7 2022 by The Verge

 
Illustration by Alex Castro / The Verge

Augmented reality isn’t really a thing yet. But you know what is? Face lenses. Millions of users across Snapchat, Instagram, Zoom, TikTok, and countless other apps are already used to tapping a button and having dog ears suddenly attached to their skull, rainbows fired out of their mouth, or their makeup subtly — or not so subtly — transformed into a new style. Most users don’t think of this as AR or view these features as evidence of...

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