Why food commercials cost hundreds of thousands of dollars

Dec 7 2022 by Business Insider

It takes dozens of people, expensive robots, and fancy cameras to bring a fast food commercial to life.  These crews use real food on set, so they have to film fast before it wilts. We visit The Garage in New York to see how the crew films ads for clients like Hershey's, Pepsi, and Domino's.

It takes dozens of people, expensive robots, and fancy cameras to bring a fast food commercial to life. But they use real food on set, so they work against the clock to film each take before it starts...

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