Athletes during the swim portion of the Ironman challenge in Lisbon, Portugal.

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Rich business executives pay up to $16,200 to compete in the Ironman XC challenge. Ironman organizers provide on-site bike mechanics and stock fridges with favorite snacks, per the NYT. "I'm sure you have noticed we are spoiled kids," one of the athletes told the NYT.

Rich business executives are paying large sums of money for an easier Ironman experience. 

Ironman XC, short for Ironman...

Continue Reading The uber-wealthy are paying for an easier Ironman experience, from on-call mechanics to $30,000 bikes and stocked minifridges