Gross-out marketing 101: Why the ew-factor works

Dec 8 2022 by Fast Company

Playfully disgusting food combos are giving legacy brands an energy boost.

To cut through the advertising clutter and grab consumers’ attention, legacy food brands have discovered the power of going gross: introducing limited-edition products with taste combinations that ain’t exactly PB&J. These stunt-product campaigns tend to play out like an extended joke between brands and their stans and prompt inevitable waves of headlines à la “No One Asked for This But” and “We Tried This...

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