Serena Williams’ new venture focuses on recovery

Dec 8 2022 by Fast Company

The tennis champion debuts Will Perform, a range of topical pain-relief and muscle-care products designed for both superstar athletes as well as everyday aches and pains.

After nearly three decades of pushing her body to its limits, Serena Williams is now focusing on recovery—quite literally. Following the tennis champ’s announcement in August that she is “evolving away” from the sport that made her a sports icon, today, Williams launches Will Perform, a line of topical pain-relief...

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