This Etsy seller booked more than $100,000 in sales in one quarter last holiday season. Here's how she budgets to prepare for the rush.

Dec 8 2022 by Business Insider

 
Nicole Lewis, founder of Art 2 the Extreme

Anna Powell Denton / Etsy

Welcome to "Founder Finances," a new Insider series discussing founders' monthly budgets. In this story, the founder of a seasonal Etsy shop shares her $3,700 a month budget. She says spending early to prepare for her Q4 surge is vital to her business.

Nicole Lewis was an elementary-school art teacher on the hunt for new supplies, like fun-shaped crayons, when she realized the lack of variety in the marketplace.

That inspired...

Continue Reading This Etsy seller booked more than $100,000 in sales in one quarter last holiday season. Here's how she budgets to prepare for the rush.