Amazon is introducing a new TikTok-like feature that allows users to 'shop as you scroll' from a social feed of videos and photos

Dec 8 2022 by Business Insider

 

Amazon

Amazon announced a social shopping feature that will feature content from influencers and brands. Users can shop from a personalized feed of photos and short videos on the Amazon Shopping app. The company is the latest tech giant to implement a TikTok-like feature.

Amazon is launching a new social feed of shoppable content from influencers and brands, becoming the latest company aiming to emulate TikTok's wildly popular and lucrative video-sharing model. 

The e-commerce giant announced...

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