I started a distillery and spend a lot of time selling my spirits directly to consumers inside liquor stores. Here's what I've learned about how you buy booze.

Dec 11 2022 by Business Insider

 
Sean Anger, 37, founder of Fox and Seeker Distilled Goods, spends time selling his product inside liquor stores and chatting with customers.

Sean Anger

My co-founder and I started a distillery company in 2017, to revive authentic flavor in spirits with local grains. I've learned a lot about the way customers buy alcohol and discover new brands. Here are some of my biggest takeaways from spending hours getting to know shoppers inside liquor stores. 

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