J.Crew embarked on a much-hyped comeback after filing for bankruptcy. Retail experts share what the brand needed to do to right the ship — and whether it's working.

Dec 11 2022 by Business Insider

 
J.Crew's comeback appears to be more than just hype, retail experts told Insider.

Matt Rourke/AP

J.Crew embarked on a comeback after filing for bankruptcy in the early months of the pandemic. In recent months, the brand's fresh design talent and new concept store have gotten a lot of hype. But hype alone isn't enough: experts say the stores and product needed a revamp, and the brand is now on the right track.

If it weren't for the sign above the door, you wouldn't know it was a J.Crew. 

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Continue Reading J.Crew embarked on a much-hyped comeback after filing for bankruptcy. Retail experts share what the brand needed to do to right the ship — and whether it's working.