How beauty brands are redefining “clean” in 2023

Dec 12 2022 by Fast Company

Has this multi-billion dollar industry sector built on the absence of allegedly harmful ingredients reached an inflection point? Insiders weigh in on the increasingly popular—and blurry—category.

Projected to rake in $22 billion globally by 2024 and a burgeoning favorite among Gen Z consumers, “clean” beauty is one of the fastest-growing categories in the personal care sector. But with industry definitions of “clean” being murky, at best, brands and retailers are continuing to...

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