2023 could be the year of Skechers, Crocs, and Hey Dude, not Nike

Dec 12 2022 by Business Insider

 
A Skechers store

Liu Junfeng/Getty Images

Skechers and Steve Madden are "best positioned" for next year, according to analyst Sam Poser. Nike "needs more compelling product" for the spring, Poser wrote. Crocs and its Hey Dude brand have appealing products coming out soon, he added.

Skechers and Steve Madden are among the shoe companies "best positioned" to have strong years in 2023, according to analyst Sam Poser, who said industry giant Nike "needs more compelling product" for the spring.

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