At the beginning of the year, if you saw ?? pop up on your screen you were probably anticipating an emergency alert. Now, it means something totally different in the public consciousness: You have two minutes to take a photo.
Over the course of 2022, BeReal, the photo-sharing app that gives you a minuscule window to take a photo from both your front and back cameras, charmed social media users jaded by Instagram and TikTok with its simplicity and aim for authenticity. Even after surpassing