Taco Bell's latest plan to take on McDonald's includes keeping fries on the menu forever and committing to breakfast

Dec 13 2022 by Business Insider

 
Taco Bell's fries

Hollis Johnson/Business Insider

Yum Brands, the parent of Taco Bell, KFC, and Pizza Hut, hosted an investor day conference Tuesday.

Taco Bell CEO Mark King spoke about competing with McDonald's at breakfast and lunch. His playbook: make fries a forever menu item, and "commit" to breakfast. 

When Taco Bell debuted french fries in 2018, it became the chain's most popular new menu item – ousting Doritos Locos Tacos.

It sold more than 53 million orders in the first five...

Continue Reading Taco Bell's latest plan to take on McDonald's includes keeping fries on the menu forever and committing to breakfast